I recently ran clean out of woven tags for my handmade items. And I’ve been hemming and hawing (I just realized that’s such a country thing to say. Honestly, it still just pops out every once in a while, no matter how long it’s been since I lived there…) over whether I wanted to just reorder to reorder, of if I was ready for a logo update.
I decided that just by the sheer fact that I was having trouble deciding, it must be time. Your logo is such an important part of representing (and presenting) your company image both online and in person, and when you get to a point where you don’t feel like it fits you, or the changing times, it’s time for an upgrade.
With all that I’ve been studying, working on, designing, and planning to grow into in this upcoming year, I felt like it was time to push for something a bit more streamlined. Sleek. Something that reflects my increased focus on design and curation + better focus on presentation. That means that the blog design is also heading for an update.
It’s all about the process, growth, and natural progression. And to be honest, I love it. Which means I’m right where I belong.
How about you? Have you seriously thought about your logo and branding for your small business? Sometimes if designing it yourself is a bit overwhelming, it’s good to call in expert help. I loved what Kate from 17th Avenue Designs put together for me last year! It fit me so well, and she really made the process easy. Ever since I opened up shop, I’ve always had tags, printed goods, everything to give my customers a professional experience. And it’s made a difference in how my business is perceived! That extra effort goes miles and miles in a positive experience for your customers.
Also check in on this post on keeping your branding fresh for more ideas on packaging, branding, and how to hone in on what defines your brand.